Climate Change Infographic : WWF’s Coral Triangle
Great infographic from the WWF – Coral Triangle program via Philanthrophy.com.
I like this image because it starkly presents us with two possible futures, based on the choice we make now.
Graphics like this convey a lot of information quickly, are attractive and appealing without being overwhelming, and are in an easy-to-share format for social networks.
Producers of such campaigns hope to inform and raise awareness, with the added attraction of generating backlinks and viral traffic.
The World Wildlife Fund uses the infographics it’s created to start conversations both online and off, says Paolo P. Mangahas, communications manager for the organization’s Coral Triangle program: “It’s like a calling card” – Philanthrophy.com
So why use infographics? According to Matthew Scharpnick (co-founder of non-profit infographic designer Elefint Designs) “…..statistics about an organization’s work aren’t as emotionally engaging as a photograph of a child in need. Numbers and percentages don’t appeal to our sense of compassion, and looking at graphs feels too academic to be enjoyable for most people.
- Emphasize key numbers
- Choose relevant images
- Explain the data briefly (in 1-2 sentences)
- Offer more information about your issue or related programs
Consider these points while examining the climate change infographic above, or this one about sea turtles from the same series:
Related articles
- Lessons in coral reef survival from deep time (eurekalert.org)
- Fungus threat escalates for food, wildlife: scientists (seeddaily.com)














